Case 03
Bespoke Made-to-Order Fashion Ecosystem
Meta ads routed into a structured WhatsApp quote funnel, with an advance bank-transfer workflow behind it, for a business where each order is different.
Context
Client: A bespoke made-to-order fashion label / Bespoke Commerce
The client makes fashion to order. Each piece is specified with the customer, so the sale starts with a conversation rather than a cart.
Problem
Enquiries came in without the details needed to quote, and it was hard to tell which ads produced serious requests. Advance payments by bank transfer also needed careful manual checks.
Architecture
Delivery
01
Scoping
Written mapping of the made-to-order process from enquiry to delivery.
02
Quote funnel
Structured request form that produces a complete WhatsApp brief.
03
Ad routing
Meta campaigns linked to landing pages with source tracking.
04
Payment workflow
Advance bank-transfer verification steps tied to order status.
Impact
- Quote requests arrive with the details needed to price
- Structured
- Enquiries linked to the campaign that produced them
- Traceable
- Advance payment step built into the order flow
- Verified
Stack
- WhatsApp funnel
- Meta Ads
- Next.js